It is this age of information that has empowered consumers to make well informed decisions for their purchases. But this is also the age of Influence, where attempts are made to alter our decisions on the basis of targeted information being directed at us, influencing consumers to buy certain low to high end brands, basis the information that’s available on various new and old age media platforms. While not on the wrong side of law, the consumer may end up buying an unsuitable product just because the product owner / brand has deep pockets backing the narrative – the influence.


Our story is in our name. We usually ( not always ) play spoilsport to established, arrogant narratives that influence choice to an extent of robbing consumers of an opportunity to consider better alternatives.